Whiteline Television were successful in a bid for funding from the NHVR round 3 of their road safety funding initiative. The bid was for funding to produce a series of videos to promote the “Truckies top ten tips” for sharing the road safely with heavy vehicles.
True statistics show that fatal crashes between cars and trucks can be as high as 80% the fault of the car driver, yet very little has been done to educate car drivers about sharing the road with trucks.
Whiteline Television has teamed up with legendary road safety evangelist Rod Hannifey, who has been promoting the Truckies Top Ten Tips (for sharing the road with trucks) for well over 15 years. These tips came from surveys amongst truck drivers and have always been well received and used by many websites and groups, including the Australian Trucking Association, who used them for the basis of the games and education in the current Mobile Education Centre. Bringing on board radio personality Nicole Rutledge formally from Truck Radio and currently working at MIX-FM on the Sunshine Coast, who herself comes from a strong transport family, presents us with an awesome opportunity to get the message out to people.
Currently there is no formal requirement for teaching new drivers about sharing the road with trucks and no school program that does so either. When a young driver makes a mistake and pulls out in front of a truck expecting it to simply stop and they are killed, it is too late to teach them otherwise.
In the modern age of the internet and cellular phones, video content accounts for over 70% of online traffic. 28% of smartphone users watch at least one video presentation on their smartphone every day and more video content is viewed online in one month than on TV in the last three decades.
If we, want to communicate our message to the Public, if we want to break through in this new world of digital technology we need to adapt to a whole new way of communicating. Social media is flourishing and we as an industry need to harness this medium. Who is educating the next generation? Who is presenting our messages to this modern world?
Given the success of the Caravan video that we produced about sharing parking bays, which achieved many tens of thousands of views plus significant positive comments, Whiteline Television sought and won funding from the NHVR road safety initiative to create a series of videos using the Truckies Top Ten Tips as the basis. The videos will be made available on the world wide web through a targeted social media campaign, they can also be embedded on any website or any social media platform. These could be used by instructors as a resource for new drivers, to be made freely available in schools, motels and roadhouses, and later for television and radio campaigns. This is clearly best done by someone involved, experienced, and who represents a major part of the industry: this should not be a commercial exploit and should not be done to showcase a major company only.
Our aim is to have the videos completed and released during the four weeks leading up to the Easter holiday season of 2019.
Stephen began his career in road transport as a driver right through the eighties primarily on East/West express. Following a few breaks from road transport to pursue other interests such as working in television, he started Whiteline Television in 2016.
Still a full time driver, albeit closer to home these days, the passion to educate the wider community in sharing the road safely has never died. Teaming up with industry advocate Rod Hannifey to produce “Truck That”, a regular programme dedicated to informing drivers of changes within the industry and advocate for changes to or modifications to driver welfare and rest areas.
Jessica Ferrari is an experienced journalist, producer and documentary maker who has been making film and television content for over fifteen years. She has produced stories for the ABC and National Geographic.
Jessica is on the board of Oral History Victoria and has won a local community history commendation award and storytelling competitions. She is passionate about people, lives, history and the stories that shape us all.
Jessica is based in Melbourne Victoria and runs her own specialist media company Memento Media.
Nicole Rutledge is from a transport family, her grandfather and father owned their own transport companies and her father has been inducted into the National Road Transport Hall of Fame. She has first hand knowledge of the issues and challenges that truck driver face.
She hosted a national overnight program to over 50 radio stations called ‘Truck Radio’. Nicole regularly MC’s charity and radio station events as well as being a full time radio announcer and operations manager on the Sunshine Coast.
Rod Hannifey has spent most of his truck driving career as a road safety evangelist and advocate for safety within the Australian road transport industry. Not only is he a full time driver but also an accomplished and respected columnist and has been an adviser to Industry and government on many projects.
Rod also pilots the distinctive Truckright Industry Vehicle which is a K200 Kenworth in B’Double configuration owned by Rod Pilon Transport of Dubbo in central western NSW.